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Airlines

Lufthansa Finds Collecting Passenger Data Is Easier Than Actually Using It

Sean O'Neill photo
Sean O'Neill

Photo Credit: Christian Langer (left), Lufthansa Group's chief digital officer, speaks to Skift aviation editor Brian Sumers about the challenges of effectively using all that passenger data the airline collects. The conversation took place September 26, 2017 at Skift Global Forum in New York City. Skift

Skift Take

Airlines are getting better at data analysis. So now they face a fresh challenge of having to leverage that data by making their real-world operations correspondingly more responsive.

Lufthansa Group says it has become adept at collecting data about its business. But the German flagship carrier acknowledges that it still faces a challenge to take control of all the information and apply it to solving specific challenges. Compared to its peers, Lufthansa is a pioneer of digital innovation in airlines. But even pioneers are hampered by the disconnect between digital experience and the physical and pragmatic realities of real-world operations. Optimizing boarding, doing preventive maintenance, enhancing yield management, rationalizing mileage programs, and improving gate allocation are just a few of the tasks airlines face -- all of which require different analytical views of the same data. On Tuesday, there

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