Subscribe
Login
Online Travel

AccorHotels Makes Acquisition to Deliver Other Hotel Brands to Travel Agencies

Sean O'Neill photo
Sean O'Neill

Photo Credit: Accorhotels CEO Sébastien Bazin has a plan to diversify the business, and the acquisition of Gekko Group enables Accorhotels to deliver properties outside of its portfolio, such as Roomers Baden-Baden pictured here), to travel agencies.  Roomers Baden-Baden

Skift Take

Europe’s largest hotelier continues to pursue CEO Sébastien Bazin's goal of diversification. Valued at about $117 million, Gekko Group will help AccorHotels grow its business-to-business services.

AccorHotels' acquisition spree marches on unabated as Europe's largest hotel group said it will acquire Gekko Group, owner of hotel booking sites that serve 14,000 travel agencies — a majority of which are French. The deal values Gekko at $117 million, or €100 million. The companies did not disclose the terms of the transaction. HLD, a European investment fund, had been an investor in, and minority shareholder of, Gekko. AccorHotels will likely reveal more about the acquisition when it reports its quarterly financials. Founded in 2010, the Gekko Group collectively had €150 million in turnover last year. It claims to be profitable and to have nearly doubled in size in the past year. It said it closed the 12 mo

Online travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login