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Online Travel

Trivago Makes a Tech Acquisition That Bolsters an Industry Trend

Sean O'Neill photo
Sean O'Neill
Tripl Trivago

Photo Credit: Christian Heimerl (left) and Hendrik Kleinwaechter are the co-founders of Tripl. Kleinwaechter will join the team at Trivago as a software engineer while Heimerl is moving on to a smart-home business. Trivago

Skift Take

While this deal is small, it signals that the Expedia-backed hotel-search company wants to better identify the desires of its customers and become more sophisticated at proposing tailor-made offers that are relevant.

A lot of hotel-search sites aim to present users with search results tailored just for them, and now Trivago has acquired a small company that it hopes will get it closer to that goal. The Expedia-backed hotel searcher has acquired a small Hamburg-based company, Tripl. The companies did not disclose the terms of the deal, but the transaction was undoubtedly small. Tripl had raised only about $270,000, or €230,000, in funding from HR Ventures and Jumeirah Investment, which collectively owned about 17 percent of Tripl before the Trivago acquisition. Trivago, which claims to list 1.8 million properties, said it intends to use the technology to find ways to offer more personalized hotel recommendations to its users. The company said it is working on new interfa

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