Video: Hilton CEO on Why Hotels Will Never Stop Launching Brands

Deanna Ting

October 24th, 2017 at 1:00 AM EDT

Photo Caption: Hilton CEO Christopher Nassetta spoke at the Skift Global Forum in New York City on September 26. Skift

Skift Take

Hilton isn't the only hotel company intent on launching new brands. But it remains to be seen whether there's a breaking point for having way too many hotel brands.

Hilton CEO Christopher Nassetta said that he doesn't ever expect his company to give up trying to persuade consumers to "stop clicking around." "We want to have more direct relationships with our customers," Nassetta said at last month's Skift Global Forum in New York City, adding that having consumers book direct is beneficial not only for Hilton and its hotel owners but for

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