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A Majority of Avid U.S. Travelers Have Never Used Airbnb

Meghan Carty

Photo Credit: This York, UK apartment, which is offered on Airbnb, is more than 600 years old and has been dubbed 'The Chamber.' Lore has it that York, UK is one of the most haunted cities in the world. Airbnb

Skift Take

Despite Airbnb’s precipitous growth in the travel industry, our latest survey results show that the company still has lots of room for growth among U.S. travelers.

In the travel industry today, it’s impossible to avoid hearing about the threat of Airbnb and its impending domination of competitors. At this year’s Skift Global Forum, the audience was eager to hear how a variety of travel brands were preparing to compete with Airbnb, and stay relevant in the changing travel landscape. But did you know that 63 percent of avid U.S. travelers have never even used Airbnb before? This was one of the most intriguing and surprising findings that emerged from our Experiential T

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