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Tourism

Video: Tourism Leaders on Planning to Avoid Overtourism

Hannah Sampson

Photo Credit: Tourism leaders from Los Angeles, Colombia, and Jordan speak at Skift Global Forum in New York City.  Skift

Skift Take

Tourism executives from around the world all have unique challenges as they promote their destinations, but they also have a lot in common: They want to avoid the pitfalls of destructive tourism, get a good return on their marketing dollars, and attract high-spending visitors.

Tourism executives have to strike a careful balance: They want to attract more visitors, but they also must be sensitive to the needs of the local environment and residents. During a superpanel at Skift Global Forum in New York City in September, tourism leaders from Colombia, Jordan, and Los Angeles spoke about their unique challenges and approaches to keeping overtourism at bay. The executives said none of their destinations were seeing the kind of crowds that have overwhelmed Barcelona, Reykjavik, or Dubrovnik yet. But they have also been paying attenti

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