IHG Pairs Up with OpenTable and Grubhub to Reward Loyalty Members When They Eat Out — or In

Photo Credit: La Boucherie on 71 is an OpenTable restaurant member and a part of the new InterContinental Los Angeles Downtown Hotel. IHG Rewards members who book a reservation at this restaurant using an IHG channel will now earn IHG Rewards points. InterContinental Hotels Group
Skift Take
Expect more travel brands to extend their reach into the dining experience going forward, especially since consumers have to eat every day and may only travel on occasion. And after all, the way to anyone's heart is through their stomachs, right?