Facebook Watch Lures Mind of a Chef From PBS


Skift Take

Facebook has realized that taking advantage of content producers desperate to get in your social feeds is not the best way to encourage creative minds. Seeing ZPZ move its Emmy-winning chef show is a signal that Facebook may be ready to grow up.

After five seasons on PBS, Mind of a Chef has moved to Facebook Watch. The Zero Point Zero-produced show focusing on chefs and the restaurants they run (the company is behind Anthony Bourdain's Parts Unknown, along with other series) had lived on public television in the U.S. since its debut in 2012. Facebook Watch is commissioning programming from newbies and established pla