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Online Travel

eDreams Claims Being Transparent Is Actually Good Business

Patrick Whyte

Photo Credit: An eDreams promotion on November 24, 2017. The company claims tweaks to make its pricing more transparent has helped its business. eDreams ODIGEO

Skift Take

Who’d have thought not annoying your customers was good for business? On the other hand, the supposed turnaround just happens to fit in nicely with a potential sales process.

For years, Spanish online travel agency eDreams has been notorious for its questionable pricing strategy. The headline airline ticket price, used to lure in customers, was not always what it seemed. Consumers sometimes found that the site assessed service charges that would increase prices by 25 percent.   The company's tactics brought it into conflict with airlines like Ryanair and EasyJet, which took umbrage at this lack of transparency. The UK’s aviation watchdog eventually investigated eDreams.

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