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Food and Drink

Hooters Franchisee Looks to the Blockchain to Drive Interest in Its Loyalty Program

Kristen Hawley

Photo Caption: An architect's rendering of a Hooter's restaurant. The restaurant's parent company says it is experimenting with blockchain technology for its loyalty program.  

Skift Take

Interest in cryptocurrency and blockchain technology has never been higher, so this is more a smart marketing play than technological advancement.

Cryptocurrency has dominated headlines the last few months — it's up… it's down… what is it, exactly? Bitcoin, perhaps the most well-known form of cryptocurrency, is built on blockchain technology: a decentralized network that acts as a ledger — anyone can update the ledger, as long as they play by the rules. The technology is in its early days, but has the potentially to dramatically change many industries — travel included. (For more on this,

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