As Fast Food Price Wars Heat up, New Menu Items Set the Tone


Skift Take

Early low-price options give us a look at what to expect from fast food chains this year. Heres hoping they won't get too caught up in low prices and keep quality on the menu.

After all the talk of value menus toward the end of 2017, fast food chains are unveiling new options, giving diners a look into what to expect from fast food in 2018. The return of McDonalds' Dollar Menu, previously phased out five years ago, is a sign of the times in fast food business as fast food restaurants race to promote value. The new menu, unveiled last week, features $1, $2, and $3 items including old favorites (cheesebur