Skift Take
Delivery companies have done well to incorporate as much efficiency-supporting technology as possible, but the real barrier to total optimization will continue to be the complicated logistics of real life.
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We've just released our first annual restaurant industry trends forecast, Skift Megatrends 2018. You can read about each of the trends on Skift Table as well as download a copy of our magazine here.
Silicon Valley’s ethos of disruption continues to creep into every facet of our lives but they slow down a bit when challenged by real-life logistics. All the algorithms in the world can’t make water boil faster in the kitchen and they won’t clear traffic during rush hour, either.
On-demand restaurant delivery has become an industry all its own, with companies feverishly developing technology that optimizes every part of the operation — every part they can control, that is.
“This is a complicated equation,” said DoorDash chief operating officer, Chris Payne, of the logistics required to efficiently deliver a made-to-order meal in an appropriate time frame while dealing with all of the complexities of getting from point A to B in the real world.
Balancing Expectations and Reality
All of the delivery services use real-time mapping technology to determine delivery times, and as those app
