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Food and Drink

Yum's Choice of Grubhub as Its Official Delivery Partner Comes With a $200 Million Investment

Kristen Hawley

Photo Caption: Grubhub will be the official ordering partner for Taco Bell and KFC in a deal announced today. 

Skift Take

The push toward exclusive delivery deals continues. The Yum! Brands deal is a catalyst for aggressive market growth as online ordering and delivery brands compete for restaurant business and market share.

Grubhub is the official online ordering partner of Yum Brands, the companies announced today. As part of the deal,Yum, the parent company of KFC, Pizza Hut, and Taco Bell will purchase $200 million in Grubhub common stock, representing 2.8 percent of the overall market share. The deal will close before the end of the first quarter of the year. As part of the partnership, Grubhub will deliver both KFC and Taco Bell. Previously, both Taco Bell and KFC worked with other delivery partners, but no partner at large scale.

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