Skift Take
This week in digital news, we analyzed online travel agency earnings. Trivago braces for slow 2018 growth and Expedia grapples with hotels' direct booking success.
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.
For all of our weekend roundups, go here.
>>A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception: Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date
>>Little can stop Google Flights and Hotels from continuing to take market share because of Google’s speedy response time, enhanced focus on user experience, and position as a dominant search engine — except the looming threat of regulation: Travel Meg