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Online Travel

TUI Is Relying on Its Blockchain to Help Boost Profits

Patrick Whyte

Photo Credit: TUI Sensimar Scheherazade hotel in Tunisia. TUI is using blockchain technology to better manage its hotel inventory. TUI Group

Skift Take

TUI seems to have found a good use case for blockchain technology, and the implied cost savings would help boost profits. But could TUI achieve the same result with an alternative?

Unlike some blockchain start-ups that dream of revolutionizing the entire industry, TUI Group wants to use the technology to solve specific problems. The first use case the company came up with was in its hotel business. TUI has operations in several European countries and each of these source markets operated semi-independently. So the company wanted to use blockchain technology to iron out the inefficiencies and create one database. On top of that, TUI added a yield management system, allowing the company to swap beds to wherever there was hig

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