HotelTonight CEO Chides Big Competitors for Misguided Priorities

Sarah Enelow

February 16th, 2018 at 4:15 PM EST

Photo Credit: Sam Shank, co-founder and CEO of HotelTonight, is focused on making constant improvements to the company's mobile app. HotelTonight

Skift Take

HotelTonight made a smart move by expanding beyond last-minute bookings. So far, the company's willingness to tweak its product and roll with the punches is paying off with profitability.

HotelTonight co-founder and CEO Sam Shank said his company is focusing on making constant, incremental improvements — no matter how small — to its app, which gives it an advantage over big competitors. About his competitors, many of whom are heavy into desktop traffic, Shank said, “Most of their R&D efforts have gone into improving the conversion rate of their marketing and their marketing efficiency, but it doesn’t flo

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