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Social Tables CEO on Breaking Down Barriers for Meeting Planners

Andrew Sheivachman

Photo Credit: The Social Tables offices outside Washington, D.C.  Social Tables

Skift Take

A lot of work needs to be done to improve the ability of hotels to sell to planners on smarter and more efficient ways. A variety of event technology companies are working on it, but the process of building trust among stakeholders will likely take some time.

Event technology has helped revolutionize the process of planning a meeting along with the experience for attendees. The space is crowded with competing products and platforms, however, adding an additional layer of complexity for planners. In our new Event Tech Evolution Interview Series, we're talking to leaders at the companies defining the future of the event technology space with an eye on the trends and disruptions to come. You can read all of the articles in the series here. Technology isn't always a cure for the complexity of planning a meeting, which we've explored before at length. As companies develop platforms to better connect buyers and sellers, along with the staff charged with putting on an event, it's likely that a more connected future will fix some of the roadblocks that are inescapable right now. For Dan Berger, founder and CEO of event tech company Social Tables, solving the problems of a complex distribution landscape have been the priority since launching the company in 2012. Event tech is undergoing a change from complex, older digital systems to more streamlined platforms, but there is still a long way to go before legacy systems have powerful alternatives,

"The future is choosing not just the software partner, but a software-platform partner that can transform they way they do business and help them be more successful," said Berger. "And many hotels realize that building doesn't make sense anymore, so they're buying technology."

Skift spoke with Berger about what figuring out what his customers really want, why hotels need more efficient ways to sell to planners, and how better collaboration tools may become the sector's most important innovation. Skift: There's a lot of

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