Skift Take
Air France-KLM is being much more cautious than its rivals on the subject of low-cost long-haul. Joon isn't the long-term answer and Air France-Klm needs to come up with something better if it is going to compete against Norwegian and others.
The rise of Norwegian Air, and in particular its low-cost long-haul offering, left the big European legacy airlines scratching their heads as to how they should try and compete?
International Airlines Group, the parent of British Airways, decided to start-up its own low-cost carrier, Level, while Lufthansa beefed up its Eurowings unit. Air France-KLM, however, took a different route.
Last year, it launched a new airline called Joon, aimed, according to its marketing people, at millennial travelers. That positioning attracted plenty of derision. While Joon has a lower cost base than the group’s full-service carriers, it is not low cost when compar
