Skift Take
When will the other big hotel companies like Marriott and Hilton begin to take the sharing economy more seriously?
When Hyatt announced its investment in Oasis in August, one of the first questions centered on loyalty: Would World of Hyatt members be able to earn and redeem their points by using the Oasis platform?
In October, Hyatt seemed to suggest that possibility was close to becoming a reality, as Skift reported.
Today, on the one-year anniversary of the debut of the World of Hyatt loyalty program, Hyatt announced that it added Oasis, a serviced home rentals platform, to the program. Now, more than 10 million active World of Hyatt members have the ability to both earn and redeem points at more than 2,000 homes spread out over 20 destinations worldwide on Oasis.
That makes Hyatt and its hotel peer, Wyndham, the only two major hotel companies that allow their respective loyalty members to earn and burn points on vacation rentals. AccorHotels, which bought luxury alternative accommodations platform Onefinestay in 2016, has yet to incorporate it into its own LeClub AccorHotels program. Airbnb has plans to launch its own loyalty program, called Superguest, this summer.
The loyalty connection between Hyatt and Oasis was a major part of the investment from the beginning.
"This is something that was part of the goal of the partnership with Hyatt from the start," said Oasis founder and CEO Parker Stanberry. "It gives us the ability to make us stand out in the marketplace by having this type of partnership and raising awareness about the Oasis brand among Hyatt travelers, which is a great segment of more higher-end travelers."
Oasis, unlike some of its alternative accommodations peers, is a hybrid between a hotel and a home with hotel-style amenities like an in-person check-in and on-demand concierge services. That is something its peers, including Airbnb, are just beginning to debut, as evidenced by the recent launch of Airbnb Plus, which includes some 2,000 verified homes in 13 destinations w
