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Cruises

River Cruise Line Uniworld Gives Up on Millennial-Only Rule for New Brand

Hannah Sampson

Photo Credit: The B, one of the ships in the U by Uniworld brand, is pictured sailing on the Seine. The brand is no longer going to keep passengers to a 21-45 age limit. U by Uniworld

Skift Take

One thing we know about millennials is they don't like to be pigeonholed. Was a millennial-focused cruise line something they really wanted? It looks like the answer is no. Joon, of Air France notoriety, take note.

Just a month before young-people-only river cruises were supposed to begin on the new U by Uniworld brand, the river cruise line has said adults of all ages will be welcome. In a statement, the line said it had made the change away from a (mostly) millennial-exclusive product "due to consumer demand." "Originally, U was very specific in defining its target market, but has learned that the experience is less about a number and more about attracting a new generation of adult t

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