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Radisson Hotel Group Now Makes It Easier to Get Elite Loyalty Status

Grant Martin

Photo Credit: As Radisson Rewards makes it easier to earn elite status with the program, it's also making it slightly harder to earn points for free or discounted rooms.  Rezidor Hotel Group

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It's now easier and simpler to join Radisson Rewards and qualify for elite status, though it's slightly harder to earn points for free rooms.

Radisson Hotel Group is overhauling its loyalty program this month as part of a larger initiative to refresh its entire brand. The former Club Carlson is now simply called Radisson Rewards. That move is in line with the company's global strategy to move away from its Carlson Rezidor branding – the former name of the hotel group – and more toward the Radisson branding, which is the primary hotel within the group and easier for consumers to understand. Now, Radisson H

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