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Meetings

Personalized Events Empower Planners and Attendees

Andrew Sheivachman

Photo Credit: The TechCrunch Disrupt Hackathon 2014. New technology allows planners to have a better idea of return on investment for event partners. Flickr / Jenna Bascom/TechCrunch

Skift Take

Meeting and event planners know they need to do a better job tailoring events to their attendees and providing their sponsors with a stronger idea of how successful their partnership has been. New solutions will make it easier for them to make informed decisions moving forward.

Providing a more personalized experience has been a goal for event planners for a while, and new technology tools are emerging that inform smart decisions about programming and marketing. I spoke to the CEO of Attendify about the ways that personalization can help event attendees have a better experience. It can also help organizations and planners have a better idea of what works and the value they are creating for sponsors and partners. Seems like a win-win for everyone, if done right. We also have a look at how planners and travel managers are examining

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