Skift Take
With the ongoing backlash against companies improperly sharing and using data in recent months, facial scans will be a tough sell to many travelers especially if they're implemented by the government.
The U.S. Department of Homeland Security has processed travelers with facial recognition scans at many U.S. airports, part of pilot programs during the past year that the government now believes it's ready to roll out nationwide.
That's the view of Isabel Hill, director of the National Travel & Tourism Office, part of the U.S. Department of Commerce, who spoke at the World Travel & Tourism Council Global Summit in Buenos Aires, Argentina on Wednesday about the future of secure and seamless travel.
Various airlines and airports have trialed fa