Skift Take
Just like everyone wants a piece of the tours and activities industry right now, everyone in hospitality wants a cut of the vacation rental business, too.
Traditional hotel companies are further deepening their expansions into the vacation rentals market.
On Monday, Marriott International announced its homesharing pilot with Hostmaker in London and just before that, Choice Hotels International announced the expansion of Vacation Rentals by Choice from 1,100 properties to more than 20,000 in 35 U.S. vacation destinations that include Orlando; Myrtle Beach, South Carolina; Maui; and Lake Tahoe, California.
Today, Vacation Rentals by Choice Hotels announced that in an effort to boost its portfolio, it partnered with RedAwning.com, a vacation rental network which has more than 100,00 properties in over 10,000 destinations throughout North America and Europe.
Emeryville, California-based RedAwning acts like technology middleman between property managers and other platforms such as Airbnb, Expedia's HomeAway and VRBO, TripAdvisor's Flipkey, and Booking.com to develop a more consistent booking process for consumers.
With the new partnership between Choice and RedAwning, Choice Hotels becomes yet another platfo
