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Airbnb Won't Launch Flights Anytime Soon

Dennis Schaal photo
Dennis Schaal

Photo Credit: Jeroen Merchiers, Airbnb’s managing director of Europe, Middle East and Africa, spoke at Skift Forum Europe in Berlin April 26, 2018. He said launching flights is not a high priority for the company at the moment. Airbnb

Skift Take

Can Airbnb become a superbrand of travel, as it has stated as a goal? Probably not without launching flights. On the other hand, Booking.com has done fairly well for itself without offering flights until now.

Airbnb offers homesharing, boutique hotels, experiences, and dining reservations, and in 2016 it floated the idea of launching flights as it attempts to become a super brand in travel. Well, the flights idea just got deflated. Speaking at Skift Forum Europe Thursday in Berlin, Jeroen Merchiers, Airbnb’s managing director of Europe, Middle East, and Africa, told the audience “flights are not high on the radar right now.” He chalked up the initial articulation of such an idea to a bit of overenthusiasm. When

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