Skift Take
In a nearly repeat performance from 2017, Marriott and Starwood once more dominated the loyalty space in North America when it comes to loyalty programs and consumer sentiment. Aeroflot and Accor performed similarly well in Europe, while Virgin Australia won big in Asia/Oceania.
The Freddies, annual awards given to top-performing loyalty programs in the travel industry, were awarded Thursday night at the Museum of Flight in Seattle.
Across the airline industry in North America, Southwest Airlines dominated the field, taking awards for Program of the Year, Best Customer Service, Best Redemption Ability and Best Promotion.
Marriott performed similarly well, nearly sweeping its category and taking the prize for Program of the Year, Best Elite Program, Best Customer Service and Best Redemption Ability.
In Europe, Aeroflot and Accor dominated the respective categories in airline and hotel reward programs. Virgin Australia largely came out on top in the Asian/Middle East airline category while the hotels in that region didn't have a dominant player.
A truncated list of awards in North America and Europe & Africa and the Middle East & Asia is below.
Winners
