Skift Take
The general manager of Le Royal Monceau, Raffles Paris once told us that "the bathroom says everything about a hotel." We agree. Focusing on the bathroom amenities — the soaps, lotions, and potions — provides a valuable insight into the brand story.
Let’s face it, you often judge a hotel by the amenities it keeps. If you find a bar of Cashmere Bouquet soap and some flimsy unbranded, unopenable packets of shampoo, you know you’ve arrived at an ultra-budget hotel.
On the other hand, should the likes of Acqua di Parma or Le Labo populate the counter, it’s likely you are paying a pretty penny for your room.
The process behind selecting bathroom amenities is an exercise in brand alignment, especially in the luxury space. Top hotel companies have been known to get themselves in a lather about choosing the perfect product line.
Skift spoke with product development and brand management pros at Four Seasons and Sofitel about the selection process. Coincidentally, both hotel companies are in the midst of changing up their amenity lines, both processes years in the making.
Four Seasons was looking to make a change from primarily using L’Occitane and Bulgari products, while Sofitel wanted to modernize its approach beyond solely Hermès and Lanvin. In both cases, the companies wanted to update the amenity offerings, while ensuring the labels chosen were in alignment with the luxury image both brands convey.
According to Isabelle
