Skift Take
This week in hospitality, we took a macro view on AccorHotels' interest in Air France-KLM and what it takes to become a superbrand of travel. Lest we forget about the small stuff, we also took a micro view on the value of luxury soap in hotel bathrooms.
>>AccorHotels, Airbnb, and everyone else in travel are clearly thinking about what it'll take to be the "superbrand of travel" before other megabrands like Amazon and Google deepen their own investments in the travel space: What Accor’s Interest in Air France-KLM Means for the Travel Industry
>>If AccorHotels actually does invest in Air France-KLM that certainly would bring the company that much closer to being the full-service travel services company/brand that its CEO Sebastien Bazin has said he wants it to become: AccorHotels Considers Buying Stake in Air France-KLM
>>Marriott CEO Arne Sorenson, along with his fellow hotel CEOs are right: It's not the "disruptors" like Airbnb that are the
