Skift Take
Using data to drive personalized customer interactions means everything in Uber Eats' approach to growth. If the delivery service has its way, it'll be able to predict what you want to eat before you can even finish asking the question.
Uber Eats is both the newest and the fastest-growing third party delivery service in the U.S., and has processed over $6 billion in orders on its app this year.
As Uber Everything head Jason Droege explained on stage at Skift Tech Forum today, those statistics are born out of a relentless focus on how to personalize every customer interaction on the app so they get exactly what they want as quickly and reliably as possible.
Droege said that Uber Eats keeps data on each customer's order history, browsing history, physical loc
