Subscribe
Login
Hotels

Video: Marriott’s Global Brand Officer on Why Europe Needs More Hotel Brands

Dan Peltier

Photo Credit: Tina Edmundson, Marriott Internationa's Global Brand Officer, spoke at Skift Forum Europe in April 2018 about the company's 30 brands. Skift

Skift Take

Nixing a hotel brand isn't as simple as turning the lights off and calling it a day. There are contracts, owners, and livelihoods at stake and Marriott couldn't cut any of its 30 brands overnight. The company thinks there is plenty of room for its brands around the world, but we'll see what the future holds.

Killing a hotel brand is hard to do, and luckily for Marriott, it has no plans to ditch any of its 30 brands nearly two years into its Starwood merger, said Tina Edmundson, global brand officer for Marriott International. Edmundson said the merger and brands are on track. "But I don't think our work is ever done," she said, speaking at Skift Forum Europe in April. "Siz

Hotel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest hotel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login