Skift Tech Forum Themes and 9 Other Digital Trends This Week


Skift Take

This week in digital news, travel brands across many sectors thought about the long game at Skift Tech Forum. How can companies balance personalization and privacy? What kind of threat do Google and Amazon present? And how big is the gap between the tech haves and have-nots?

Digital Travel News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
>>What do Amazon's Alexa, personalization, and the tech arms race have in common? They were common refrains overheard this week at our inaugural Skift Tech Forum in Silicon Valley: 4 Key Insights on Travel Tech Advances, Personalization, Voice, and Amazon >>Smart hotel brands like AccorHotels know that the real threat isn't Airbnb or even their fellow hotel companies. It's the Googles, Tencents, Facebooks, Amazons, and Apples of the world: AccorHotels Chief Brand Officer: ‘We Need to Watch Google and Amazon Carefully’ >>For all of the hype over its shopping spree of acquisitions in recent