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Video: Melia Hotels COO on Turning Crisis Into Opportunity

Deanna Ting

Photo Credit: Melia Hotels International COO André Gerondeau speaking at Skift Forum Europe in Berlin in April.  Skift

Skift Take

Spanish hotelier Melia Hotels is determined to show the world that it offers more than just sun-and-sand resorts.

For Melia Hotels International COO André Gerondeau, the most recent economic crisis in Spain was both a challenge and an opportunity for his company, which was founded in Palma de Mallorca, Spain, 63 years ago. "Crisis is an opportunity," Gerondeau explained on stage at the Skift Forum Europe in Berlin in April. That opportunity for Melia translated to

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