Skift Take
The hotel tech stack of today should focus entirely on the customer journey and be arranged so that it provides guests a seamless experience. A hotel tech stack that is not integrated on the back-end will feel fragmented on the front-end.
Categories of hotel tech are blending together as tech providers such as Oracle and Sabre attempt to be all-in-one solutions offering the most bang for a hotelier’s buck. At the same time, hotel brands and online travel agencies are also coming out with solutions daily to offer the most value to hotel owners.
Nevertheless, a lack of integration amongst systems and corresponding data fragmentation remain the biggest challenges in the industry.
In Skift Research's latest report out today, The State of the Hotel Tech Stack 2018, we d
