Skift Take
There's so much more AccorHotels could be doing with its loyalty program, including integrating it with its Accor Local mobile app. For now, however, the company seems more focused on making sure it doesn't upset any elite loyalty members from Fairmont, Raffles, and Swissôtel.
It only took two years, but AccorHotels finally has merged all of the loyalty programs from Fairmont, Raffles, and Swissôtel, into its own Le Club Accor Hotels program.
AccorHotels bought all three luxury hotel brands in July 2016 for $2.7 billion and since then all four loyalty programs have operated separately.
Starting Monday, however, all 45 million members will have more places to earn and redeem points, for 3,500 hotels in nearly 100 countries worldwide.
The four million or so members of the Fairmont President's Club, Swissôtel Circle, and Raffles Ambassador programs are now automatically a part of Le Club AccorHotels, and their current status will be based on their activity in 2017 and stays to date. And although membership in Le Club AccorHotels renews every year on January 1, program status for legacy members from Fairmont, Swissôtel and Raffles will be effective July 2 through December 31, 2019.
Winners and Losers?
Legacy members of Le Club AccorHotels certainly benefit from the merging of these programs — now they have even more ways to earn and use points — but for legacy members of the Fairmont, Raffles, and Swissôtel programs, there might be some losses.
"This does entail some disa
