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Online Travel

Video: Why Google Is Happy Sticking With Search

Patrick Whyte

Photo Caption: Google's Rob Torres. 

Skift Take

Of course Google could become an online travel agency if it wanted to, but why would it want to jeopardize such a lucrative revenue stream in terms of ad dollars it receives from booking sites?

The prospect of Google becoming an actual, bonafide online travel agency surfaces at regular intervals in the travel industry. The theory is that Google is already part of the way there with its search and trip planning tools and it even facilitates some bookings. The problem with this is that Google makes a lot of money f

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