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Airbnb Believes Homesharing Is Now for a Mass-Market Audience

Hannah Sampson

Photo Credit: Jeroen Merchiers, Airbnb’s managing director for Europe, Middle East and Africa, is shown during his interview in the Skift Take Studio. Skift

Skift Take

Our Skift Take Studio videos take readers behind the scenes at major events. In the first from Skift Forum Europe, Airbnb's boss in Europe, the Middle East, and Africa discusses the broad appeal of homesharing.

When hospitality giant Marriott decided to dabble in homesharing — following the lead of other large hotel companies — the news wasn't all that surprising to Airbnb. Jeroen Merchiers, Airbnb’s managing director for Europ

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