Skift Take
From finding things to do, to making spontaneous bookings, and more, mobile has a role to play at each part of the in-destination journey. Travel brands that can add value to this mobile journey have a lot to gain.
Mobile has taken a central role in the in-destination journey, acting as a personal assistant to travelers by providing easy access to important information, allowing for on-the-spot booking, and more. Travel brands and destinations are aware of the importance of mobile to today’s travelers, but still face challenges in determining the most effective way to embed themselves meaningfully into the in-destination mobile journey.
Skift Research's latest report out today, U.S. Traveler In-Destination Mobile Usage Surv
