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Opportunities for the 15 Ways Travelers Use Mobile: Skift Research

Meghan Carty

Photo Credit: Mobile has become an important factor to the in-destination experience. A woman uses her mobile phone while shopping. Pexels / Pixabay

Skift Take

If there is a common thread throughout the in-destination journey today, it’s mobile. Even so, gaps exist in mobile usage between parts of the journey and the key players in each part. For those that are behind, it’s urgent to play catch-up.

In-destination mobile use is nearly ubiquitous among travelers. Mobile phones have the ability to act as personal concierges, tour guides, communication assistants, and more. The very personal nature of mobile that has made it so popular with travelers, however, also presents a challenge to travel brands attempting to effectively find a place in the in-destination mobile journey. Our latest Skift Research report, U.S. Traveler In-Destination Mobile Usage Survey 2018, examines this journey in detail, providing insight from our newes

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