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Airlines

Ryanair Believes Airline Apps Are Perfect for Last-Minute Upselling

Hannah Sampson

Photo Credit: Ryanair CMO Kenny Jacobs spoke in the Skift Take Studio.  Skift

Skift Take

Ryanair's CMO believes airline apps can be a big help to travelers as they're preparing to get on a plane. And if those apps can also generate more revenue for carriers, all the better.

Ryanair is famous for selling more than just plane tickets to its passengers: everything from extra legroom to child seats to baggage and change fees. Chief Marketing Officer Kenny Jacobs sees an opportunity in doing more of that selling — for a dedicated security lane or priority boarding, for exa

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