Skift Take
It will certainly be interesting to see how Ace approaches both luxury and micro-hotels starting in the next few months.
The team behind Ace Hotels, a brand that pioneered its own genre of boutique hotels in the late 1990s, is officially entering the luxury market with its newest project: a 67-room hotel in New Orleans.
Called Maison de la Luz, the "distinctive new guest house" was designed with Studio Shamshiri, whose two founders have previously worked on Ace Hotel projects. It's set to open next spring and will feature a library bar and what the Atelier Ace team described as "curated concierge service."
Details and specifics about the new project are — in true Atelier Ace fashion — rather scant, but the company did issue the following statement to Skift, noting
