How Booking Is Trying to Solve Travel's Pain Points

Hannah Sampson

July 18th, 2018 at 1:30 AM EDT

Photo Credit: Booking.com CMO Pepijn Rijvers spoke in the Skift Take Studio. Skift

Skift Take

Travel is full of discovery — sometimes not for the better. The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises.

Pepijn Rijvers remembers one particularly frustrating travel moment from his own life: arriving in Sofia, Bulgaria, to a cacophony of cab drivers and choosing one — only to discover he'd paid five times as much as he should hav

Online Travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $50 a month.
See the latest online travel headlines.

BEST VALUE

BILLED ANNUALLY

$395 per year

BILLED MONTHLY

$50 per month

($600/year)

CONTINUE

Already a subscriber? Login

Skift Take

Share

Online Travel coverage is exclusive for Skift Pro subscribers.

BILLED ANNUALLY

BILLED MONTHLY