Google Is Trying to Do Away With Bad Advertising

Hannah Sampson

July 24th, 2018 at 1:30 AM EDT

Photo Credit: Google's Rob Torres spoke in the Skift Take Studio at Skift Forum Europe in Berlin. Skift

Skift Take

Online advertising can be annoying, and even more so when it's missing the mark. Google's Rob Torres talks about how the company is trying to at least improve the relevance of the ads users see.

No consumer likes being peppered with irrelevant ads online — and Google isn't fond of that happening either. Rob Torres, managing director of the travel sector at Google, said the search giant wants all of its ads to be

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