Subscribe
Login
Cruises

Royal Caribbean Is Giving Its New Silversea Fleet a Luxury Upgrade

Hannah Sampson

Photo Credit: Silver Muse, a ship from Silversea that launched in 2017, is pictured. Majority owner Royal Caribbean announced Tuesday that it will  Gary Bembridge, Flickr / Gary Bembridge

Skift Take

It's probably good news that the first move Royal Caribbean made after closing its majority stake in Silversea was announcing improvements to its fleet. We'll be curious to see what those upgrades include — and how the experience changes for passengers.

Royal Caribbean Cruises announced Tuesday that its new luxury addition will get some sprucing up. Under a multi-year plan dubbed "Project Invictus," Silversea Cruises' nine-ship fleet will undergo a series of upgrades. Royal Caribbean, which announced plans in June to pay $1 billion for a 66.6 percent stake in the small luxury line, did not detail the enhancements or say how much it will spend. The program will include both onboard tweaks and major ship overhauls. "Our intent is to solidify our already strong leadership position with an exciting array of upgrades that thrill our guests," Silversea CEO Roberto Martinoli said in a press release. The fi

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login