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Tourism

New Orleans Still Seeing Boost to Women's Group Travel From Girls Trip Film

Brittney Oliver

Photo Credit: Harrah's New Orleans. The blockbuster film Girls Trip is still driving women's group travel to the city.  Harrah's New Orleans

Skift Take

Many women who saw Girls Trip were inspired by seeing representation of the black travel movement on the big screen. Combine that with the buzz of the longstanding Essence Festival and women’s group travel to New Orleans is up.

Girls Trip, which hit theaters July 2017, has spurred a new wave of women’s group travel to New Orleans, and these groups are booking their trips earlier than usual. This year, 510,000 people came to New Orleans during Essence Festival in early July, a cornerstone of the film, up 8.5 percent from 2017, according to the New Orleans tourism board. For the first time, the festival booked sold-out crowds for all three nights of its concert series at the Superdome. The Hyatt Regency New Orleans saw customers booking earlier this year, specifically in preparation for the festival. “We’ve seen a huge impact in reservations during Essence since the filming of Girls Tri

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