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Video: Why AccorHotels Wants to Keep Collecting Brands

Patrick Whyte

Photo Credit: Steven Taylor, global chief brand officer at AccorHotels, spoke at Skift Tech Forum 2018 about transforming a hospitality giant.  Skift

Skift Take

If you have a company you want to sell, get in touch with AccorHotels.

AccorHotels has been on one massive spending spree over the past couple of years, and by the the sounds of it, things won't slow down anytime soon. And the reason for this is pretty simple. Accor is no longer a midscale-economy hotel operator. It is transforming itself into — in the words of Steven Taylor, global chief brand officerâ€

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