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Online Travel

Travel Agency Association Remakes Itself in New Consumer Marketing Campaign

Dennis Schaal photo
Dennis Schaal

Photo Credit: A screen capture from a consumer-facing ad promising produced by ASTA about travel agents. The ad promises: ""We'll take you there." American Society of Travel Advisors

Skift Take

There is something happening at the newly named American Society of Travel Advisors. It not only has a new name, but has a new energy and confidence about where it is headed as it reaches out directly to a new generation of travelers.

Fresh off rebranding itself into the American Society of Travel Advisors, ASTA on Wednesday unveiled a new consumer-marketing campaign, logo and tagline, "We'll take you there." The prior tagline for the American Society of Travel Agents was: "The global advocates for travel. Go with the pros. While the organization has done consumer campaigns before, along with plenty of trade marketing drives to increase its travel agent membership, the new advertising push feels more modern and youthful than prior efforts. [youtube https://www.youtube.com/watch?v=JIlfhad35ZU] T

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