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Rental Brand Sonder Raises $85 Million on Soft Brand Boom

Sean O'Neill photo
Sean O'Neill

Photo Credit: An image of an apartment for rent by Sonder, a startup that has raised a Series C round. CEO Francis Davidson, 25-years-old, said Sonder, his boutique rental startup, was on course to generate $100 million in revenue this year. Sonder

Skift Take

If you thought hotels had a lot of soft brands, wait until you see what's emerging in the vacation rental sector. The early success of the 25-year-old co-founder of Sonder is inspiring others.

Sonder, a boutique rental startup, has closed an $85 million Series C round of funding. Greenoaks Capital led the round. Greylock, Spark Capital, Structure Capital, and Harbourvest participated. The San Francisco-based startup, which kept a low-profile until Thursday, has raised $135 million to date. CEO Francis Davidson, 25, said Sonder was on course to generate $100 million in revenue this year. The company has hosted more than 200,000 guests since its debut four years ago. It leases or manages 2,200 units in 11 cities in four countries. Sonder's hallmark is a distinctive interior design that aims to reflect the local aesthetic of a destination. It custom orders from manufacturers some of its own furniture and bedding, which requires it to run warehousing operations and use its own inventory tracking software. The startup fully lic

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