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Video: Sojern CEO Is Intensely Watching Amazon's Rising Advertising Business

Sean O'Neill photo
Sean O'Neill
Sojern CEO Mark Rabe Skift Tech Forum 2018

Photo Credit: Mark Rabe, CEO of Sojern, spoke at the inaugural Skift Tech Forum in Silicon Valley in June 2018 about digital marketing in the multi-channel era.  Skift

Skift Take

Amazon founder Jeff Bezos is the most interesting man in the world. Well, not really, but Sojern CEO Mark Rabe thinks Amazon's developing digital advertising business is the most interesting trend he's tracking. He could be right.

Artificial intelligence and other forms of data science are becoming central to travel digital marketing. That was a key insight from Mark Rabe, CEO of Sojern — a data-driven ad platform focused on the travel industry — when he was interviewed onstage at the inaugural Skift Tech Forum in Silicon Valley in June. "The machines will win," Rabe said, referring to the complexity of managing campaigns when brands expose consumers to advertisements across channels, such as search, metasearch, display, Facebook, and Amazon. Rabe said the trend has been clear, as he reflected on his nearly two decades in media. "You used to evaluate media plans on a quarterly basis, and then it was monthly, and then it wa

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