Skift Take
Cox & Kings remains at the forefront of luxury tourism — not bad for a company that began life in 1758.
Longevity isn't necessarily a byword for quality. There are plenty of companies that have stuck around for decades but are happy to just tread water.
The key to sustained success is reinvention. Some do it better than others, but with 260 years to play with, tour operator Cox & Kings has been through its fair share of change.
How did a company associated with the British Army eventually become a giant of the luxury travel and tourism industry? It's a fascinating story and one that plenty of other companies can learn from.
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