Expedia Believes Tech Is Key to Helping Travelers Plan the Perfect Vacation


Skift Take

How can companies use technology to make the perfect recommendations for travelers? That's what everyone is trying to figure out.

It's easy enough for a traveler to book a flight, choose a place to stay, or pick something to do on their trip. But the real challenge for travel companies is to figure out what combination of those things a consumer will want and make suggestions that will feel crafted just for them, said Tony Donohoe, Expedia's former chief technology offer, behind the scenes at Skift Tech Forum. "There's so much still to do on